Enterprise Wire India
Extramarks, one in all India’s main EdTech firms, has bagged business honors for its App Retailer Optimization marketing campaign for the Educating App. The award-winning marketing campaign improved the app rating to 74 within the training class and a 759% enchancment in App installs inside six months.
The App Retailer Optimization (ASO) marketing campaign received a) Greatest Digital Technique within the training enterprise class at Digital Dragon Awards and Summit 2022 and b) Greatest New Age (web optimization) marketing campaign at DMAasia Sparkies Awards 2022 – organized by Hinda Enterprise Council.
The marketing campaign aim was to extend the natural visibility of the Educating App within the Google Play Retailer and App Retailer. Leveraging Infidigit’s expertise and experience, a tailor-made ASO technique resulted in a 926% improve in retailer itemizing guests, and greater than 25 non-branded key phrases within the prime 10 positions for the Google Play Retailer.
“Extramarks-The Educating App was launched earlier this yr as a part of our efforts to make lecturers’ lives simpler by supporting them with their duties. The staff optimized for a number of ASO parameters like app titles, screens, quick and lengthy descriptions and many others. to rank for essential non-brand key phrases within the Google Play Retailer. These optimizations resulted within the App reaching a major place within the Google Play Retailer in six months, resulting in improved visibility and elevated installs. These awards give us confidence that lecturers discover worth in what the App provides. We’ll proceed to deliver improvements to the product to assist educators progress by means of the digital age,” stated Arpit Agarwal, Vice President – Advertising, Extramarks Training.
Additional Marks -The Educating App is a one-stop resolution for easy instructing. It provides a sturdy evaluation platform, a complete content material repository, a stay classroom platform and digital classroom administration instruments for dwelling lecturers, coaching facilities and colleges. They’ll begin totally free and take their first step in direction of digitization.