A Shuttered Lake Road retailer turns into “Elsa’s Home of Artwork” in honor of an immigrant entrepreneur


The spirit of Elsa Rezene shines by means of a brand new public artwork set up outdoors the shuttered Elsa’s Home of Sleep furnishings retailer on Lake Road in Minneapolis. Known as “Dream Sequences”, the venture finds inspiration from Rezene, an immigrant from Eritrea who was an artist, seamstress and businessman earlier than she died of most cancers in 2004.

“She was all the time a relentless optimist,” mentioned Rezene’s son, Tetra Constantino. “She had this fixed outlook that hey, this may be achieved, it doesn’t matter what it’s.”

The venture was curated and arranged by retired Forecast Public Artwork founder Jack Becker, with technical assist and venture administration by Krista Pearson. It’s produced by a bunch of neighborhood volunteers referred to as thirty sixth Avenue Revival and Transformation (ART).

Rezene cherished to make stunning issues. When she moved to america from Eritrea in 1966, Rezene started her profession as a seamstress and would additionally make jewellery. Based on Constantine, Rezene usually selected her supplies fastidiously, corresponding to bison horn and brass beads.

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In 1971, she ran a storefront referred to as Ethiopian Beautiful, the place she bought jewellery, handmade clothes, incense, and oils. It wasn’t simple. Rezene and her husband, Gillon Constantino, have been the targets of racist insults and threats. A 1973 Minneapolis Star article notes {that a} white man got here into the shop on Hennepin Avenue and referred to as Constantino the “n” phrase, and that the shop was shot twice. One other retailer the couple owned on Lake Road was burned to the bottom.

Nonetheless, Rezene was decided to economize in order that she might sponsor her different relations to affix her in america.

“She was six months pregnant with my brother when she flew again and took her 5 brothers and sisters and her mother,” mentioned Constantino, who now runs the Elsa’s Home of Sleep enterprise out of its St. Paul place on College Avenue.

MinnPost photograph by Sheila Regan

Artwork by Katrina Knutson, Hawona Sullivan, and Jordan M. Hamilton.

Rising up, Constantino remembers touring to completely different neighborhood festivals promoting her wares corresponding to incense oils. In 1997, she opened a brand new furnishings retailer on Snelling Avenue the place she bought mattresses in addition to rugs, artwork, and lamps.

When he was in faculty, Constantino remembers making deliveries for the enterprise the place his brother additionally labored. “I unintentionally bought concerned about it,” he remembers. “When she mentioned, ‘Hey, , we want you to come back in and do that or that,’ I used to be like, I simply love doing it.” After he graduated, he began working together with his mother for what have been meant to be three months that changed into years. His brother, sister, and his spouse all labored on the enterprise at varied instances.

The enterprise moved to College Avenue in 2002 after which opened a second location on Lake Road in 2012. “The entire level of that retailer was to reconnect with the neighborhood that my mom cherished,” Constantino mentioned. “Her first store was on Lake Road.”

The constructing was vacant earlier than the household purchased it and glued it up. In 2019, they determined they needed to renovate the constructing. They closed the shop and started utilizing it as a warehouse for his or her Saint Paul retailer whereas they organized a deliberate renovation.

Hawona Sullivan:

MinnPost photograph by Sheila Regan

Hawona Sullivan: “Oklahoma Emma with Salt”

Then, the flip of 2020 occurred. The pandemic after which the civil unrest after the homicide of George Floyd delayed a deliberate reopening of the constructing.

Throughout the unrest, Constantino spent the night time on the retailer on College Avenue, which had its home windows smashed, and closed that location for per week when cellphone traces went down. Additionally they had intervals of appointment-only operations because of the pandemic and on-line gross sales. Then, in October of 2020, vandals set fireplace to the rear of the Lake Road constructing. “That set us again, as a result of that wasn’t actually in our calculation,” Constantino mentioned.

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Constantino says the enterprise plans to reopen the Lake Road location by the summer time of 2023. Because the St. Paul, it is going to characteristic native arts and crafts, whereas additionally promoting dwelling furnishings.

Within the meantime, he was approached by Jack Becker about being a part of the neighborhood revitalization efforts of the thirty sixth ART.

“I used to be tremendous completely satisfied he reached out,” Constantino mentioned. “He actually pulled this collectively.” Constantino was notably completely satisfied to have artist Ta-Coumba Aiken concerned with the venture. “Ta-Coumba and my mother have been buddies,” he mentioned. Constantino even nonetheless has the portrait Aiken took of his mom again within the Seventies.

For the venture, Aiken created a 52-foot mural painted on canvas that hangs alongside the north-facing wall after which wraps across the nook to the west-facing wall. Characterised by Aiken’s signature daring, flowing traces, with colourful summary gestures behind it, the work situates the constructing within the aesthetic environment of south Minneapolis.

Gordon Coons:

MinnPost photograph by Sheila Regan

Gordon Coons: “A Man Reworking right into a Healer”

Additionally on the west-facing wall is a sequence of work by Gordon Coons referred to as “Man Transferring into Healer” (2018), that includes the Ojibwa determine of “Makwa,” or bear. On the east-facing wall, Ron Brown’s Afro-Futurist digital photos glow with power and highly effective iconic Black faces.

Hawona Sullivan’s work within the venture fuses archival images with hen imagery and symbolic textures. Different works by Jordan M. Hamilton, Christopher Harrison, Katrina Knutson, and Zarra SM rework the plywood overlaying the constructing right into a vigorous out of doors gallery.

The venture additionally features a photograph of Rezene, and on the poster is a quote from Rezene as remembered by her son: “It is by no means too late to start out dreaming.”

Based on a press launch, the out of doors exhibit will likely be open till April 20, 2023. A celebration is deliberate for late January, dates and instances TBA. At the moment, you possibly can see the exhibit at thirty sixth Avenue and East Lake Road in Minneapolis.



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